ScooterNova Christmas Campaign

Well it seems that as soon as Guy Fawkes night finished, the onslaught of marketing campaigns to encourage Christmas shopping began. Here at ScooterNova however we think you should at least wait until December, and even then we have a  Continue reading

ScooterNova products – buy online or pre-order for Brid

We’ll be heading off to Bridlington for the Scooter Trade & Custom Show rally there in a few weeks, a great event where we will also celebrate the publication of edition 4 of ScooterNova magazine! As we’ve done at previous Continue reading

ScooterNova number 3 – be one of the first!

A3-POSTER

Good day and welcome one and all. We’re just dropping you a quick line to say that despite a busy scooter riding calendar this summer, we have found time to produce the third edition of ScooterNova Continue reading

Mike Karslake’s Lambretta & sidecar combo

Mike Karslake racing his Lambretta combo back in the early 1970s.

Now here’s an opportunity that only turns up once in a blue moon – the possibility to purchase a historically important Lambretta and  Continue reading

The Lambretta Elegant – a coals to Newcastle story?

lambretta_Elegant_bella

So we all know that the Lambretta was created by Innocenti in Italy, but what happened when Innocenti closed their Continue reading

Christmas Boredom? Scooter films!

films_grab

Over-indulged in food, drink and relatives already? If you’re looking for a break from festivities then Continue reading

Piaggio USA

More classic Vespa USA promotional material from the 1970s courtesy of The Marquis’ blog. 

Maybe not everyone’s cup of tea regarding transport, but interesting nonetheless we feel. 

https://themarquisblogger.wordpress.com/2015/12/16/piaggio-usa/

Coffee and Lambretta

It’s always interesting to learn what  scooter shops did in days gone by to attract customers, and here’s an insight to 1971. 

Roy of Hornchurch in Essex were a Lambretta dealer through to the 1980s but in 1971 to sell the then  latest Grand Prix model, they offered potential customers a tuned top end, big carb, lightweight panelwork, the promise of a forthcoming 5-speed gearbox…. And a welcoming cup of coffee for all!    

Roy of Hornchurch advert, 1971

1977 USA Vespa range.

(Reblogged from The Marquis)

 

vespa USA brochure from the 70s

 
It sounds weird for us Italians to see Piaggio mopeds ( Ciao and Bravo) marketed in the USA under the brand name of Vespa.  Of course here the Vespa is just the scooter and both Vespa and mopeds were marketed under the Piaggio brand ( Piaggio Vespa, Piaggio Ciao. etc…)

https://themarquisblogger.wordpress.com/2015/11/01/1977-usa-vespa-range/

The API Mac 175 (not a Lambretta or Apple Mac!)

Automobile Products of India Ltd advert from 1979

Automobile Products of India Ltd advert from 1979

A few days ago we brought you an old advert from 1981 of the API Lamby scooter and Mac 175S, and prior to that an article about

Continue reading