For those that didn’t know, Innocenti issued a licence for Lambretta scooters to be manufactured in Spain and production there continued long after it ceased in Italy, finally coming to a halt around 1989.
This advertisement is one of our favourites from the Spanish concern, Serveta, dating from the early to mid-1970s.
For those who want more, see our previous posts here and a slightly more tenuous link here.
1977 Italian Vespa P-range advert (screen grab – click to view film).
Back in 1977, Italian scooter manufacturer Piaggio launched not just a new Vespa scooter but a new range of Vespas. I’m sure they didn’t realise back then that they’d still be manufacturing a PX in 2015, but they are, and this Italian television advert shows the first models in the range from 1977…
For those that like a bit of nostalgia, we’ve been trawling the internet while it was too cold to play in the shed and found a load of new-old scooter adverts and films which we’ve posted on to our main Scooternova website.
We will link a few here over coming weeks for your pleasure and to begin with, from around 1966/67, an Italian advert by Innocenti for the (then) new 4-speed Lambretta 125 Starsteam scooter.