Lambrettas from Spain

For those that didn’t know, Innocenti issued a licence for Lambretta scooters to be manufactured in Spain and production there continued long after it ceased in Italy, finally coming to a halt around 1989.

ServetaLambretta_poster

This advertisement is one of our favourites from the Spanish concern, Serveta, dating from the early to mid-1970s.

For those who want more, see our previous posts here and a slightly more tenuous link here.

Lambretta with real poke!

gppoke

When Innocenti first launched their Lambretta scooters, they were simply a cheap form of transport for the masses. By the late 1960s however, the Lambretta was Continue reading

70s TV advert – the ubiquitous Vespa PX

1977 Italian Vespa P-range advert (screen grab – click to view film).

1977 Italian Vespa P-range advert (screen grab – click to view film).

Back in 1977, Italian scooter manufacturer Piaggio launched not just a new Vespa scooter but a new range of Vespas. I’m sure they didn’t realise back then that they’d still be manufacturing a PX in 2015, but they are, and this Italian television advert shows the first models in the range from 1977…

Vespa P-range television advertisement.

Lambretta Starsteam film – new footage added to website

Screen grab from main Scooternova website

Screen grab from main Scooternova website

For those that like a bit of nostalgia, we’ve been trawling the internet while it was too cold to play in the shed and found a load of new-old scooter adverts and films which we’ve posted on to our main Scooternova website.

We will link a few here over coming weeks for your pleasure and to begin with, from around 1966/67, an Italian advert by Innocenti for the (then) new 4-speed Lambretta 125 Starsteam scooter.

Click here for the film link, or click on the screen grab above. Enjoy!

 

Lambretta with SX Appeal

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Some old adverts appear timeless and this one from the mid-sixties is a good example. And what a great slogan too! So good in fact that car manufacturer Datsun used it in the 1970s too.

datsun sx