Advert from 1956
Back in 1951, NSU of Germany signed a deal with Innocenti of Italy to build Lambretta scooters at their factory in Neckarsulm under licence. The deal was to last for Continue reading
NSU Scooters – the Lambretta evolution
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Tag Archives: marketing
70s TV advert – the ubiquitous Vespa PX
1977 Italian Vespa P-range advert (screen grab – click to view film).
Back in 1977, Italian scooter manufacturer Piaggio launched not just a new Vespa scooter but a new range of Vespas. I’m sure they didn’t realise back then that they’d still be manufacturing a PX in 2015, but they are, and this Italian television advert shows the first models in the range from 1977…
Lambretta Starsteam film – new footage added to website
Screen grab from main Scooternova website
For those that like a bit of nostalgia, we’ve been trawling the internet while it was too cold to play in the shed and found a load of new-old scooter adverts and films which we’ve posted on to our main Scooternova website.
We will link a few here over coming weeks for your pleasure and to begin with, from around 1966/67, an Italian advert by Innocenti for the (then) new 4-speed Lambretta 125 Starsteam scooter.
Click here for the film link, or click on the screen grab above. Enjoy!
February 1960 – Snow & Lambretta holiday guide!
Power & Pedal, Feb 1960
With snow falling in Great Britain in February 2015, it seemed the perfect time to share this cover from an old British magazine from 55 years ago, the Continue reading
Arthur Francis S-Type 250 – from Watford to Milan and Glagow!
As we’ve posted previously, 2014 is the 50th anniversary of the Arthur Francis (aka AF) S-type dealer special Lambretta scooters.
As a result of said posts published on Scooternova, Chris Wylde contacted us to tell us a little about the original 250cc S-type he bought back in 1967; a certain TJH 25D.
Chris Wylde in 1967.
Scomadi Promo film – ready to launch!
Scomadi 2014.
The new British scooter brand Scomadi is ready to launch, and have just completed their ‘background film’ for their display stand at the forthcoming Intermot motorcycle show in Köln, Germany next week. Continue reading
New Scomadi Production Line Rolling
Scomadi production line.
The latest news from China, via Preston – and Facebook – is that the production of the Scomadi 50cc scooters is well under way… Continue reading
An English Roman Holiday
Roman Holiday
Everyone know Audrey Hepburn starred with Gregory Peck in Roman Holiday, a film that launch the career of the Vespa scooter on the silver screen. Continue reading
50 Years of the Arthur Francis S-Type Lambretta
Lambretta S-Type.
This weekend AF Rayspeed in Yorkshire hosted an open day to celebrate 50 years of the AF S-Type dealer special Lambretta.
Casa Lambretta Clothing
Casa Lambretta
I suppose it was only a matter of time, but finally Casa Lambretta of Italy have joined the masses and produced a range of clothing. Unlike some other brands however, this is actually quite stylish and certainly unique.