70s TV advert – the ubiquitous Vespa PX

1977 Italian Vespa P-range advert (screen grab – click to view film).

1977 Italian Vespa P-range advert (screen grab – click to view film).

Back in 1977, Italian scooter manufacturer Piaggio launched not just a new Vespa scooter but a new range of Vespas. I’m sure they didn’t realise back then that they’d still be manufacturing a PX in 2015, but they are, and this Italian television advert shows the first models in the range from 1977…

Vespa P-range television advertisement.

1980s Vespa wheel discs by Andreas Pinasco

When Piaggio launched the Vespa T5 in 1985 it featured a number of sporty looking features to complement the fast 5-port engine. But did all of their inspiration come from the Formula 1 circuit?

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