70s TV advert – the ubiquitous Vespa PX

1977 Italian Vespa P-range advert (screen grab – click to view film).

1977 Italian Vespa P-range advert (screen grab – click to view film).

Back in 1977, Italian scooter manufacturer Piaggio launched not just a new Vespa scooter but a new range of Vespas. I’m sure they didn’t realise back then that they’d still be manufacturing a PX in 2015, but they are, and this Italian television advert shows the first models in the range from 1977…

Vespa P-range television advertisement.